FRAGRANCE LIAISON IS A CONSULTANCY COMPANY SPECIALISING IN THE DEVELOPMENT OF FRAGRANCED PRODUCTS.
With over 30 years of experience working within fragrance creation houses and alongside product manufacturers we have the experience, knowledge and understanding of what fragranced product and brand developers need to understand on their pathway from concept to launch and beyond.
We have been fortunate to work with the worlds finest perfumery teams, responsible for creating many of the most successful and creative fragrances used in fine fragrances, bath & shower, skincare and home fragrances. We count ourselves lucky to regard these people as our friends who we can call upon!
We would love to tell you that launching a fragranced product in the 21st century can be as easy as choosing a nice fragrance. The truth is that it can be daunting, with technical, regulatory and legislative hurdles needing to be overcome. The good news is that it CAN be done and a close relationship with fragrance houses and product manufacturers will be essential along the way.
How we can Help
It’s all about communication, understanding and liaison!
In the first instance we will look to immerse ourselves in your brand, your product and what you are hoping to achieve. Based on that understanding we will agree if you want Fragrance Liaison simply to advise you initially, to hold your hand throughout the project or to act fully on your behalf. If you’ve already chosen fragrance creation and manufacture partners we will gladly work with them. Alternatively, and based on your needs, we will happily guide you to the most appropriate fragrance houses and manufacturers from amongst the array of fantastic companies that are at your disposal.
From that point on we will coordinate with the fragrance house and manufacturer through every step of the journey from initial briefing to final approval and sign off and every chapter in-between! You will be fully in charge of final decisions at every key stage along the journey. You can be as involved as you wish, or indeed are able to be. Rest assured, the project is yours, the decisions are yours, the dream is yours.
START UP COMPANIES
Fragrance Liaison can tailor our work with you to be as simple as advice, or if free time for your project is a scarce commodity we can work with, and for you on every step of the way, taking the uncertainty and complexity out of your journey. If you’re not already set on a fragrance house and manufacturer we can advise you on which fragrance houses and manufacturers will be the best fit for your product. Either way, we will work with them to ensure that the product of your dreams becomes a reality. Call for a friendly chat or email here.
You may be an established company making your first foray into fragranced products, so it’s highly likely that you don’t have a suitable NPD Manager within the company just yet.
Fragrance Liaison can tailor our work with you to be as simple as advice, or we can work on your behalf, every step of the way, taking the uncertainty and complexity away from the project. If you’ve not already chosen a fragrance house and manufacturer we can advise you on which fragrance houses and manufacturers will be the best fit for your product. Either way, we will work with them to ensure that your fragranced product strategy is delivered. Call or email here.
If you’re a company well established in the world of fragranced products, but you don’t feel the need to retain a fragranced product NPD Manager on a full-time basis, Fragrance Liaison can act on your behalf as and when you need us, so give us a call or email here.